Ralph Lauren is proud to unveil a new creation enriching its iconic timepiece collection: the Preppy Bear watch, celebrating the quintessential Ralph Lauren collegiate style.

This model captures the refined yet playful essence of the Polo Bear, here styled in classic preppy attire—an enduring symbol of American collegiate tradition and timeless sophistication. The finely detailed 3D-printed illustration on the white dial features the beloved Polo Bear wearing a navy blazer, repp tie, and khakis, embodying the heritage of preppy style that is synonymous with Ralph Lauren.

The timepiece is housed in a stainless steel case and comes with a selection of interchangeable straps, including a striped grosgrain strap that echoes traditional collegiate aesthetics. The versatile design allows wearers to switch between a casual preppy look and a more formal style.

Equipped with a Swiss automatic movement and a stainless steel case back, it combines traditional watchmaking expertise with contemporary style. The perfect balance between sophistication and casual elegance makes it an ideal companion for both campus life and beyond.

The Preppy Bear watch will be available starting Spring 2026 at select Ralph Lauren stores worldwide and online at RalphLauren.com.

Launched in 2008, Ralph Lauren Watches and Jewelry combines the highest-quality Swiss-manufacture movements with Ralph Lauren’s most iconic inspirations – from the equestrian elegance of the Stirrup watches to the Safari and Automotive collections. Each collection is distributed through select Ralph Lauren boutiques and the finest independent watch and jewelry retailers worldwide. Ralph Lauren Jewelry includes the signature Ralph Lauren Equestrian, Art Deco, and Chunky Chain collections, handcrafted with the finest materials and techniques.