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Ralph Lauren Expands

The American Western
Watch Collection

Ralph Lauren is excited to introduce a new addition to The American Western Watch Collection—a stunning black cushion dial model. This new release continues to embody the exquisite blend of fine Swiss craftsmanship and iconic Ralph Lauren style that defines the collection, inspired by Mr. Lauren’s deep admiration for the American West.

The new black cushion dial watch encapsulates the authentic spirit and distinctive character of vintage rodeo and concho belts that have long influenced Mr. Lauren’s designs. These elements first appeared in his Santa Fe-inspired women’s runway show in the 1980s and continue to be integral to his Double RL accessories today. For this model, Mr. Lauren reimagines the organic motifs traditional to Western belts in a sophisticated cushion-shaped silhouette, crafted from antiqued sterling silver and paired with burnished vachetta leather straps.

Ralph Lauren collaborated with master artisans from around the world to ensure the highest quality and authenticity in each component of the watch. The leather straps are meticulously hand-tooled in Texas and burnished in Italy, while the metal cases and buckles are hand-engraved and aged in New York City. Complementing these artisanal touches are Swiss-made movements, ensuring each timepiece is a unique testament to Ralph Lauren’s dedication to ultimate craftsmanship. Variations in engraving and patina make each watch a one-of-a-kind expression of this commitment.

The cushion case, measuring 42mm by 10.6mm, is powered by a mechanical movement crafted by Piaget exclusively for Ralph Lauren. The self-winding caliber RL514, known for its precision and reliability, features 26 jewels and offers a 40-hour power reserve. The black dial, a new addition to the collection, adds a contemporary twist to the vintage-inspired design, maintaining the distinctive combination of Roman and Arabic numerals and Breguet-style hands that are hallmarks of the Ralph Lauren brand.

This model joins the esteemed ranks of The American Western Watch Collection, which also includes round and skeleton models. Each piece in the collection is adorned with intricate engravings and handcrafted details that pay homage to Ralph Lauren’s passion for time-honored Americana and Swiss precision.

“The spirit of Western style resonates with a rugged elegance and authenticity that people connect with. It embodies a sense of honesty and enduring appeal.”—Ralph Lauren


Launched in 2008, Ralph Lauren Watches and Jewelry combines the highest-quality Swiss-manufacture movements with Ralph Lauren’s most iconic inspirations – from the equestrian elegance of the Stirrup watches to the Safari and Automotive collections. Each collection is distributed through select Ralph Lauren boutiques and the finest independent watch and jewelry retailers worldwide. Ralph Lauren Jewelry includes the signature Ralph Lauren Equestrian, Art Deco, and Chunky Chain collections, handcrafted with the finest materials and techniques.

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